Last night MiN New York raised a tequila infused glass to the unveiling of their members-only vault, which is the ultimate passion project for the haute perfumery. Friends, editors and a few perfume sycophants gathered at the Crosby Street store for the Speakeasy, Scent Stories launch party. The wood paneled room, laden with Cire Trudon candles, Kerosene handcrafted fragrance, and exquisite men’s shaving accouchements is a hybrid of an Italian apothecary and American speakeasy. Founders Mindy Yang and Chad Murawczyk beamed as they explained to guests the secret vault that was hidden behind a formidable door that was handmade in Mexico. One thousand people will be allowed to join the vault, which will have eleven exclusive scents created by the MiN team. Each scent represents a story, a journey. Yang emphasized that she wanted each guest to come to their own conclusion about what the fragrance reminded them of. It was an olfactory tour of the memory in a sense.
As some guests toured the vault five at a time, others mingled and sipped Illegal Mezcal tequila, a potent concoction being served behind the bar. Dark Romance, the theme of the evening, was in full effect as revelers spilled out onto the streets around 9 p.m., buzzing from tequila and floating from the transformative experience of the new fragrances.