Few parts of Soho are not yet developed to their full potential, but a sliver of West Soho, along Greenwich Street, remains remarkably untouched.
Hotel Hugo intends to capitalize on new rezoning laws to bring elevated dining and accommodations to the neighborhood. The hotel, which opened in April after three years of development, is putting finishing touches on its restaurant Il Principe and rooftop deck Bar Hugo, a project spearheaded by real estate developer Matthew Moinian and Crown Group managing partner Sean Largotta.
The hotel’s 122 rooms are steeped in a Mediterranean Italian vibe, from the Murano glass fixtures to the imported furniture. Their crisp white linens contrast beautifully with polished walnut headboards and lacquered navy desks. It’s like stepping onto a sailboat, albeit one with a marbled bathroom.
Downstairs in the restaurant, the life aquatic vibe continues with banquettes of the same gleaming wood and chrome luggage racks stacked above for bags and coats. Menu fare includes octopus, salmon scozzese with a Dijon mustard crust, broccoli rabe, sweet potatoes and small dishes of creamy buffalo mozzarella and basil, all prepared by chef Carlo Bigi, previously of Casa Lever and Sant Ambroeus.
The rooftop cocktail bar promises to be the crowning glory of the property; each of its two decks enjoy 360-degree views of the city and neighborhood below. The hotel already seems to be breathing life into it, providing a luxurious respite for locals stopping in for a morning cappuccino while also introducing its sophisticated international guests to a more secluded corner of the bustling Manhattan scene.